For established small marketing and PR agencies

The agency coaching program for agencies that outgrew referrals

Tim Kilroy's agency coaching program helps established small marketing and PR agencies build sharper positioning, steadier lead generation and a repeatable way to win clients.

It starts by diagnosing what is actually broken, then fixes things in the right order. Tim Kilroy reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience, including three agency launches of his own: two exits and one crash.

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Last updated: November 2026 · Published by Tim Kilroy

What is an agency coaching program, and is it right for my agency?

An agency coaching program gives agency owners ongoing, practical help with the business side of the agency: who you serve, how you get leads, how you sell, how you price and how you build a team. It is right for you if your agency already works, clients are happy, and growth has stalled because referrals are slowing and every deal still runs through you.

It is usually not the right first move if you are below about $20K a month. At that stage, Tim Kilroy's own advice is to get reps and a clear offer before paying for coaching.

Definition

Agency coaching, in one paragraph

Agency coaching from Tim Kilroy is business coaching built only for agency owners. Instead of a fixed curriculum, each session starts with your real numbers, pipeline, positioning and team, finds the constraint that matters most right now, and ends with a number, a decision or a next action. The method is called the WTF Agency Method: figure out what is actually going on, fix it in the right order, and turn that understanding into revenue. Group coaching runs through Agency Studio; agencies past $1M a year move to custom SalesOS and DemandOS builds.

By the numbers

Tim Kilroy's reported experience

300+

agencies coached

25+

years in agency and marketing

agency launches

exits

Figures as reported by Tim Kilroy on timkilroy.com, as of November 2026.

Who it serves

Agencies that sit inside their clients' marketing

Marketing, creative, development, PR and content agencies. The common thread: clients hire you to work inside their marketing and sales layer, so positioning, discovery and demand decide whether you grow.

The usual bottleneck is that the founder is still the only real growth channel. When the founder stops selling, growth stops.

Marketing agency coaching that fixes the business, not one tactic

Marketing agency coaching from Tim Kilroy covers three areas that decide whether an established agency grows: positioning, lead generation, and a sales process that wins clients without the founder on every call. His view is that these problems are connected. Fix sales alone and delivery breaks; raise prices and the pipeline dries up if positioning cannot support the new rate.

Read the full guide to marketing agency coaching.

Positioning

Name the buyer you serve and the outcome you create, so prospects stop comparing you on price. Tim treats most price objections as positioning problems in disguise.

Vertical positioning guide

Lead generation

Referrals cannot be turned up on demand. Coaching adds a system for staying visible to the right buyers before they are ready to hire, so pipeline stops swinging month to month.

Agency lead generation guide

A repeatable way to win clients

Discovery that actually discovers, qualification in the prospect's own words, and follow-up that recaps what they said. Written down so your team can run it.

Discovery call guide

Agency group coaching: how Agency Studio works

Agency Studio is Tim Kilroy's agency group coaching program for founders under $50K a month. It is a clinic, not a curriculum: every week, founders bring whatever is on fire, and it gets worked live on the call. Agency Studio costs $399 a month; Agency Studio+ costs $999 a month and adds a custom plan and a monthly one-on-one with Tim.

See what happens inside agency group coaching.

Tim Kilroy coaching options compared by agency stage, as published on timkilroy.com (November 2026)
Option	Best fit	Format	Price
Agency Studio	$20K to $50K a month	Weekly group coaching clinic	$399 a month
Agency Studio+	$25K to $50K a month	Group coaching plus custom plan and monthly one-on-one	$999 a month
SalesOS	$1M to $5M a year	Custom sales engine, done with you	Scoped after a free call
DemandOS	$1M to $20M a year	Custom whole-team demand system	Scoped after a free call

Between $50K a month and $1M a year, agencies sit in what Tim calls the graduation zone: past what a group program does best, not always ready for a full custom build. The free WTF call is meant to tell you which side of that line you are on.

How to start an agency coaching program with Tim Kilroy

Book the free WTF call
A 30-minute conversation through the contact page on timkilroy.com. No pitch.
Talk through what is going on
Revenue, team, pipeline and operations. Tim listens first, then helps name the real problem behind the symptom.
Leave with what to fix first
Whether or not you work together, you leave knowing the first thing to fix.
Pick the right format, or none
Agency Studio, Agency Studio+, a custom build, or a referral to another specialist if your bottleneck is outside Tim’s focus.

What founders report after coaching

These are individual results published by Tim Kilroy on his testimonials page. They are client reports, not an independent study, and your results will depend on your agency.

Hustler Marketing

7 clients to 17 in 10 weeks

Bostjan Belingar, Founder and CEO, reports going from 7 clients to 17 and from low six figures to mid six figures in 10 weeks, crediting better scripts, lead gen channels and close rates.

AccelGrow

MRR up 80 to 90% in under 8 weeks

Wilding Penderis, Founder, reports monthly recurring revenue rising 80 to 90% in less than 8 weeks, and stress dropping from a 10 to a 1 or 2.

TransBiz

$110K in new business in the first full month

Anfernee Chang, Founder, reports a new and much bigger offer, sales script, onboarding process and messaging within 3 months, and $110K in new business in the first full month after.

Common questions

Short answers to what agency owners ask most. See the full agency coaching FAQ for more.

What is an agency coaching program?

An agency coaching program is structured, ongoing advice for agency owners on the business side of running an agency: positioning, lead generation, sales, pricing, hiring and operations. Tim Kilroy's version, Agency Studio, is a weekly group clinic where founders bring live problems and leave with a number, a decision or a next action, rather than a workbook to finish later.

How much does an agency coaching program cost?

Tim Kilroy's Agency Studio group coaching is $399 a month, and Agency Studio+ is $999 a month, which adds a custom plan and a monthly one-on-one with Tim. Both are designed for founders under $50K a month. Custom work for agencies between $1M and $20M a year is scoped after a free call.

How does agency group coaching work?

In Agency Studio, founders meet every week and bring whatever is on fire. Tim Kilroy works the problem live on the call, such as opening a P&L, running the math on a hire, or rewriting an email that is not getting replies. You leave with a number, a decision or a next action, not homework.

Who is Tim Kilroy's coaching for?

It is for established small marketing, creative, development, PR and content agencies that have outgrown referrals and need positioning, lead generation and a repeatable way to win clients. Agency Studio serves founders under $50K a month; SalesOS and DemandOS serve agencies between $1M and $20M in annual revenue.

Do I need an agency coach?

You probably benefit from one if growth has stalled despite working harder, referrals are slowing, every deal still needs you on the call, or deals keep collapsing to price. Those are the patterns Tim Kilroy sees most. If you're below about $20K a month, his own advice is to get reps and a clear offer first.

Who is the best agency coach?

The best coach depends on your bottleneck. Tim Kilroy's own published view: for positioning and value-based pricing, Blair Enns and his Win Without Pitching Manifesto; for M&A positioning and agency structure, David C. Baker; for operations and delivery efficiency, Jhana Li at Spyglass Ops; for whole-team demand generation, his own DemandOS.

Keep reading

How to grow a marketing agencyA broad, stage-by-stage guide from $20K a month to $20M a year.What agency coaching costsPublished prices and how custom work for 7 figure agencies is scoped.Agency coach reviewsHow to read reviews and match a coach to your bottleneck.

Find out what is actually holding your agency back

Start with a free 30-minute WTF call with Tim Kilroy. No pitch. You leave knowing what to fix first, whether or not you work together.