We open your P&L on the call
You think you made $6,700 last month. It turns out you made $1,700 because you forgot to pay yourself a salary. Now you know what you are working with.
Agency group coaching
Agency group coaching that works on your real problems
Agency group coaching puts several agency founders in one weekly session where each brings a live problem and leaves with a decision.
Tim Kilroy's agency group coaching program is called Agency Studio. It is built for founders under $50K a month, costs $399 a month, and works as a clinic rather than a course: no workbook to finish later, just a number, a decision or a next action from every call.
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Last updated: · Published by Tim Kilroy
Is agency group coaching worth it compared to one-on-one?
For most founders between $20K and $50K a month, yes. The problems at that stage, such as founder-led sales, the first hires and an unreliable pipeline, are common enough that hearing other founders' cases is useful, and the price is lower than one-on-one work.
One-on-one fits better when your situation is specific or you need someone holding you to a custom plan. That is what Agency Studio+ adds at $999 a month: a custom plan and a monthly one-on-one with Tim. Past $1M a year, Tim moves agencies to fully custom work instead.
What actually happens in Agency Studio
We run the math on your next hire
Cost of the person divided by your real profit margin equals the new revenue to land first. Most agencies hire on workload and find out months later it broke margins.
We rewrite the email that isn't getting replies
Live. One example: the call to action changes from "Book a 30-minute discovery call" to "Is this on your radar?"
We stress-test what could kill your agency
All inbound from one channel, one offer, one founder doing sales. Name the risk, then start hedging it.
We find what makes you forgettable
From outside you look like every other agency. Find what is actually different and put it in the deck, pitch and positioning.
We tell you to do less
Often the answer is subtraction: raise retention instead of chasing clients, target someone instead of everyone.
Agency Studio vs. Agency Studio+
| Agency Studio | Agency Studio+ | |
|---|---|---|
| Price | $399 a month | $999 a month |
| Typical stage | From about $20K a month up to $50K | $25K to $50K a month |
| Weekly group clinic | Yes | Yes |
| Custom plan | No | Yes |
| Monthly one-on-one with Tim | No | Yes |
| Main bottleneck addressed | Structure: a way to think about the business | Every deal and delivery still runs through the founder |
Not sure which tier fits? Compare all options on the agency coaching cost page, or return to the agency coaching program overview.
Ground rules: no hustle bro advice
Agency Studio is direct. Founders get the tough love they need to fix the business, aimed at three outcomes Tim Kilroy names often: more revenue, more profit and more happy. Group coaching works best for founders willing to look at their real numbers in front of peers.
Common questions
Short answers to what agency owners ask most. See the full agency coaching FAQ for more.
How does agency group coaching work?
In Agency Studio, founders meet every week and bring whatever is on fire. Tim Kilroy works the problem live on the call, such as opening a P&L, running the math on a hire, or rewriting an email that is not getting replies. You leave with a number, a decision or a next action, not homework.
Is group coaching or one-on-one coaching better for an agency owner?
Group coaching is better value when your problems are common to agencies your size and you learn from other founders; one-on-one fits when your situation is specific. Tim Kilroy offers both: Agency Studio is group, Agency Studio+ adds a monthly one-on-one, and agencies over $1M a year get fully custom work.
What actually happens on a coaching call?
Typical examples from Agency Studio: opening your P&L to find real profit after paying yourself; dividing the cost of a hire by your margin to find the revenue you need first; stress-testing risks like one channel or one founder doing all the sales; and often, being told to do less. Each call ends with a concrete next action.
How much time does group coaching take each week?
Agency Studio is built around a weekly session where you bring live problems. Plan for the call itself plus the time to act on the decision you leave with. Confirm the current session length and schedule through the contact page at timkilroy.com before joining, since formats can change.
What does Agency Studio+ add over Agency Studio?
Agency Studio+ at $999 a month adds a custom plan and a monthly one-on-one with Tim Kilroy on top of the group setting. It is aimed at agencies between $25K and $50K a month, where every deal and delivery still runs through the founder and the next steps are first hires, a repeatable delivery process and a steadier pipeline.
Is it right for a solo founder just starting out?
Usually not yet. Tim Kilroy's guidance is that below about $20K a month you need reps and a clear offer more than a coach. Agency Studio becomes useful around that point, when hustle stops being the issue and structure becomes the constraint.
Find out what is actually holding your agency back
Start with a free 30-minute WTF call with Tim Kilroy. No pitch. You leave knowing what to fix first, whether or not you work together.
Book a free WTF call